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One of the best marketing strategies for growing your business during an economic downturn is to increase your advertising. Yes, this goes against the conventional wisdom of most businesses that reduce their advertising when the economy is bad. That is why increasing your advertising is such a great marketing strategy. By increasing your advertising while your competitors are decreasing theirs, you will grab the attention of their customers and they will start buying from you. Remember, with advertising, out of sight is out of mind. So, if people are not seeing your competitor’s advertising and they are seeing yours, it is your product and business that becomes engrained in their mind.